SEM - Optimizing and Creating Campaigns in Google Adsense

What is SEM?

Search Engine Marketing ( SEM ) is a form of internet marketing that involves website promotion , increasing your visibility on search engine results pages, primarily through paid advertising.

SEM can incorporate search engine optimization ( SEO ), which adjusts or rewrites the site content and site architecture to achieve a higher ranking on search engine results pages to improve pay-per-click ( PPC ) listings.

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